Adverts

So in last weeks lesson with Paul we started to get to grips with the course and learn what is going to be required of us. We had a discussion about different ways adverts are disturbed and an advert that we liked. The link for it is below.

The advert i decided to watch was an advert from about ten years ago for lynx. Its a simple idea and it is something that lynx uses in their adverts now. Lynx is basically saying once you spray yourself makes you irresistible to women. Is it true? Well i can say for a fact that its not true...not that I've tried it or anything. But its a great way of showing that the product is a step above the rest and once you use it you become a sex symbol to women who probably would not see you in that way.

The reason i like this advert is because its funny. If there is one thing i like when it comes to adverts its something that is funny and memorable something you will be talking about the next day at school or work. This is a great way of  selling a product or making you more aware of the product. Lynx adverts have a brilliant blend of using comedy with sex appeal. The women used are usually have a certain look about them. and what is that look? Sexy plain and simple. Some might deem this as a little bit sexist but it sells and this has not stopped lynx making bigger and sexier adverts. The company has some big names in their adverts such as Kelly Brook, Jessica Jane Clement and Lisa Snowdon who are all very desirable women. But do this kind of put down lynx? is the only way they can sell a product is though sex? Well in my opinion i think its maybe a bit late to change their philosophy and why should they?

It has encountered problems with been accused of sexism in 2009 an advert for lynx bullet received numerous complaints for its advert. It was cleared of any mis doing but it is very similar to the problems faced by lads magazines at the moment that images are maybe effecting younger generation but it doesn't stop people from buying these kind of products.

http://www.marketingweek.co.uk/lynx-bullet-cleared-of-sexist-campaign/3003786.article  

The adverts for lynx are getting better and personally i enjoy them as they are clever, sexy and funny. They even link some of their new products. Last Year they released an advert which predicting the end of the world which was a great idea. This year the lynx apollo has used a big sclae budget with outfits and yet the adverts still have the same idea to them. Use Lynx and you will attract women.