Wednesday, 15 January 2014

First Problem Encountered

So on Thursday we met a former employee of Paul Smith to get a feel of how he runs his business and get a bit of an inside to who he is as a person. From the presentation that she gave us we learned that the strips that had become associated with Paul Smith has become outdated and a little bit chavy. So we made the de scion  to change the strips we had started using on the posters to make the colours more into block bright colours that we saw on some of his clothes and on his bags. Mary's insight to Paul Smith was great as she gave us some great feedback on the ideas for our work and she also gave us light of what Paul has gave to Nottingham and how he has always been a down to earth guy who cared for all of his staff. From it i found about how it is important to look into the future and what will be popular in two years as we are in an industry which is changing all the time




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