The Assignment First Week

So this week was the start of the second year of the assignment. The aim this year is a bit different instead of competing just against the other team there is all of Nottingham. The first thing i did on this project was research Paul Smith and get to know who he is as a person. The first thing i found he is a very down to earth person who is very proud of his roots. His clothes are very much respected world wide and he has used Nottingham as a spring step to worldwide fame. This week we will be storyboarding the ideas for the videos.

This year I am hopeful that I am on the winning team. We have got some brilliant ideas floating around and i feel that as a team we have come together well. With in a few days we have managed to come together well as a team and have managed to come up with three ideas. The first idea is based on Paul Smiths first passion cycling and we are going to be using go pros on the bike to film locations around Nottingham. Tomorrow we will be discussing locations we feel that would be right for the video. The aim of the video is to make the audience in gauge in the video they won't know what the video is about really until the end of the video where he cyclist will walk into the Paul Smith shop. Its relating to the BMW advert recently where the advert had nothing to do with the product. In the video we are going to be changing the clothes for each decade.

The second idea is related to the reason we are making the videos 40 years of his work. The people in our group are going to bring in four items each and we are going to use 40 items for 40 years. We are using the items like Paul Smith would use items to inspire his work. The past fifteen years he has got items from someone and he uses these to inspire to his work. We are hoping to have interview with members of his staff playing over the top of these items.

The third idea is to have micro interviews with members of the public and ask them to describe Paul Smith in one word. We are not just aiming at people who know his work its for people who are unaware of him so everyone in Nottingham gets the chance to know about his work.

Image of a few of the object that will be used