Methodologies (Negotiated Client Project)

Today I am back in Nottingham and our first seminar was learning about four different methodologies which i will be using when it comes to my negotiated client project. They are SCAMPER, User Centred Design, Ethnography and Creative Practice.

SCAMPER stands for:

Substitute
Combine
Adapt
Modify
Put to another use
eliminate
Reverse

Personally when putting this to a product i feel the purpose off it is to take a product and improve on it or taking two products and then combining then into one. I got two examples for this the first one was the selfie stick it has taken the craze of big group selfies and then the stick allows it to make doing it a whole lot easier. My second example was Coca-Cola which has used the original brand and added different flavours and the using the method you can reverse it for example and still have the original coca-cola brand.

User Centred Design (UCD)

This is where the end product is designed for the need of the user. every aspect of the video will be designed to allow the user get what is required from the product. This more common use for something to with software but I believe that it can be put to use with a video and a client. It is simply taking the brief and using the same thinking process. The first part of it is making sure you know who your target market is once you have established this it is then a case of making sure that all the work done from that point is used for your target market. This means that doing things such as questionnaires will become important.  My two examples for this were the editing keyboard. this has taken the aspect of using a simple keyboard but making it so in edit suites it can be used to help with products such as premier pro. My second example was Fotmob which is a football app but allows the users to keep updated on their favourite team aswell as live football scores.

Ethnography

This is where a practitioner will spend a certain amount of time in a "alien" environment which will hopefully allow them the time to get to know the people a lot better and even at times feel sympathy for a certain extreme group for example. For this i used the example of Louis Theroux who usually spends long amounts of time getting to know certain cultures which are usually seen as extreme or not well liked. My other example of this was to the "Benefit Street" documentary which allowed to us to get a better insight to what people living on the dole live like and at times you warm to the people even if they are doing bad things.

Creative Practice

To me this is where as a practitioner we take our own creativity into our own work and work out a style that we like. Anytime we do a project or something it is allowing a creative thoughts to flow a bit more