Showing posts with label #negotiated #client #project. Show all posts
Showing posts with label #negotiated #client #project. Show all posts

Thursday, 19 February 2015

Feeback On First Edit For Qmc

Today we got feeback on our video for the QMC placement video.  During the shoot i feel that nothing really went wrong but obviously it is always important to get feedback to see where things can be improved.

https://www.youtube.com/watch?v=p1OZ_tVplnU&feature=youtu.be here is a link to the first rough edit

As I didn't do the edit it was also my first time seeing the video and straight away the first thing i picked up was the standard of the audio. I had used an external microphone for the video but in hind sight I think it would be more valuable to use a better external mic such as a radio microphone. Another thing I want to change about the edit is changing the pacing so have it mixed between the students and the staff as i feel the last part of the video is a long and if it is a bit more mixed we could first of all bring the time of the video down as well to about three and a half minutes. Another thing i would do is use the same lens for the straight on shots and cut aways as that way though out the video it keeps the same consistency.

When I pitched the video to a focus group to get their opinion I got similar feedback. Straight away it was brought up that the audio when the girls are talking is a bit quite and that the music can be a bit distracting from the important interview. The cut aways we have got are good but just need to be a bit more stabilised and maybe slowed down. Other things that can be changed are doing things such as colour grading and just changing the pacing of the video slightly.

But we did get positive feedback on the use of the music as keeping it with a fun kind of theme at the start it works. Our intro's for the girls in the interview are good and brings out the positive message for the course. The backgrounds are fun and interesting and but doesn't take the focus away from the people that are being interviewed.

Friday, 30 January 2015

Potential New Client

Today I got in contact with Phil Nodding as i was worried by the none reply by Sean Macaskill from The Hive. However when i met him he offered my a client based project at Clifton. I will be receiving a brief from Phil tomorrow and this will then lead to a meeting with him and the two first year students from the Fda.

Hopefully this will allow me a good project and will allow me to move my current client project back to a later date where i feel i will have more time to sort out a plan and have a bit more free time to film and edit the video.

Tuesday, 6 January 2015

Methodologies (Negotiated Client Project)

Today I am back in Nottingham and our first seminar was learning about four different methodologies which i will be using when it comes to my negotiated client project. They are SCAMPER, User Centred Design, Ethnography and Creative Practice.

SCAMPER stands for:

Substitute
Combine
Adapt
Modify
Put to another use
eliminate
Reverse

Personally when putting this to a product i feel the purpose off it is to take a product and improve on it or taking two products and then combining then into one. I got two examples for this the first one was the selfie stick it has taken the craze of big group selfies and then the stick allows it to make doing it a whole lot easier. My second example was Coca-Cola which has used the original brand and added different flavours and the using the method you can reverse it for example and still have the original coca-cola brand.

User Centred Design (UCD)

This is where the end product is designed for the need of the user. every aspect of the video will be designed to allow the user get what is required from the product. This more common use for something to with software but I believe that it can be put to use with a video and a client. It is simply taking the brief and using the same thinking process. The first part of it is making sure you know who your target market is once you have established this it is then a case of making sure that all the work done from that point is used for your target market. This means that doing things such as questionnaires will become important.  My two examples for this were the editing keyboard. this has taken the aspect of using a simple keyboard but making it so in edit suites it can be used to help with products such as premier pro. My second example was Fotmob which is a football app but allows the users to keep updated on their favourite team aswell as live football scores.

Ethnography

This is where a practitioner will spend a certain amount of time in a "alien" environment which will hopefully allow them the time to get to know the people a lot better and even at times feel sympathy for a certain extreme group for example. For this i used the example of Louis Theroux who usually spends long amounts of time getting to know certain cultures which are usually seen as extreme or not well liked. My other example of this was to the "Benefit Street" documentary which allowed to us to get a better insight to what people living on the dole live like and at times you warm to the people even if they are doing bad things.

Creative Practice

To me this is where as a practitioner we take our own creativity into our own work and work out a style that we like. Anytime we do a project or something it is allowing a creative thoughts to flow a bit more