The Song For The Bike Video

So the video we have chosen for the Paul Smith bike video is The Clash "Train In Vain".The reason behind our choice is we feel that it worked well with the video and because it was recorded in the late 1970's when the Paul Smith was getting into the big time. Also the song complements the video well.

http://www.youtube.com/watch?v=eNot47WRBFk

The Bike Shoot

So on Friday it was time for the filming of the bike video and i also helped Ashley with the vox pox later on that day. Everything was ready for the filming of the bike as we had risk assessment done, recce done it was just up to our team to make sure that we made the most of filming.

I made sure the team met at half eight. This was to run though one last plan and that everyone knew what we would be doing on the day of the shoot. The team for the bike video was myself on camera Max who would be the cyclist one of the reasons we wanted him to wear vintage clothes is because we wanted the audience to think it is Paul riding the bike when he was younger. Zac who would also be filming and Charlie and Louis who would be keeping an eye on the equipment and blocking anyone from getting in the way of the shots.It also gave us the chance to make sure everything with the bike would be ok.

So the shoot got off to a bit of a shaky start when Louis go pro battery broke but lucky he had a back up plan.  The second set back we had was that the time we was filming out was pretty dark which effected the lighting but the reason we went out that early was to make sure that we got shots without members of the public getting in the way. I had checked the weather forecast and it had predicted this weather.  But we could sort this kind of thing out in the editing stage but once we got into the filming we the sun did come out which helped us. A few off the shots got ruined by people walking infront of the camera or looking directly into it so a few of the takes took us about four shots to do. A lot of the shots used where low angle this is because wanted the focus of the video to be the bike and the clothes that Max was wearing. and i thought while filming the town hall to get a long shot and have max cycle though the people and it turned out to be a decent shot in the end. Then obviously the go pro shots will be for the first person view shots.

We also had problems filming outside the Paul Smith store due to the staff not wanting any footage to go on social media sites. But we managed to get all the shots needed by around 12:30. We put the footage onto Charlies and Zacs computer and both we going to make an edit on Premier Pro.

I will write up about all three videos and the outcome of our presentation after Thursday. This way i can write about how successful the work we have done will be. It will also give me a chance to reflect on things. But before this it is our final week coming up and this means it is time to write my speech.

Below is a couple of images of us guys on set of the shoot.

The Day Before Filming

So I have gone down with illness today but we managed to get the filming done yesterday. I will write how the shoot went tomorrow. I feel bad because today i have let Ashley down with filming in market square. I have tried to get some people down to help him but a this stage I am not sure how this has gone.

But i wanted to write a little about the day before filming and what we had planned. So as i put we had planned a few shots we wanted to use with the go pros but we needed to plan a route. We wanted to include both Paul Smith stores to show the journey that Paul has had in his career. Tuesday we chose what equipment we was going to be using and this is the list:

-Bike
-Canon 600d and 7d for filming we wanted to use this because we wanted to film in 1080p and we felt that it gave the video a crisper showing then a camera such as the z1e. It also gave us the chance to use a few different lenses.
-Go Pro this was for the first person angle shot
-Duck Tape to keep the go pro in place while it was on the bike
-Sd Cards
-Tri-pod
-Audio (for the interviews)
This was all picked up on the thursday

The production team who would be working on this shoot came out and we then planned out where we wanted to film. We brought out the bike with us and it gave us a chance but with fifty seconds off video we just planned to get enough footage and then see how it works in editing. The first shot we planned was going out the first paul smith then him going down the hill then our second shot would be going past the town hall on market square. Then the third shot is Max coming around the corner and going down to the new Paul Smith store then walking into the store. Then the logo will come into the ending.

After doing this I asked all the team to arrive for filming at 8:30 to start filming. So all our planning this week let us to the shoot day and i will be writing about that tomorrow

Planning For The Bike Video

The idea to film the bike scene was going to take a lot of planning before we actually filmed anything. The first task was to actually get our hands on a bike. We managed to get our hands on a Raleigh bike which is a Nottingham based company and we felt this would fit in well with the whole Nottingham loves theme. So before filming on Friday we needed to make sure that we got the recces sorted for the shots that we wanted and the route for filming was going to be planned out properly. As well as doing the reece for our shoot i had to do the risk assessment to make sure everything will be safe whilst we are filming.


This is the bike we will be filming with:

Tuesday we went out and did a few reece shots around Nottingham and these are some of the pics that we took. This was a great chance as a team for us to get an idea of the kind of shots we wanted and this allowed to us work a storyboard and it helped us get an idea of the locations we wanted to use

Yesterday me Charlie and Max used the go pro for some practice shots so we could decide which shot would look best and these are the two shots we felt would look best. The first shot is the go pro at the back of the bike. The second shot is a chest shot which we think looked good because the beauty of the go pro is that it gives you a brilliant point of view shot. It shows what it would be like filming around the Nottingham area.

So now we can start planning a route for Max. We have made the choice that we want him to dress smartly so we will have him slick his hair back. And he will be wearing a blazer, smart shoes and skinny jeans to fit in with the fashionable Paul Smith

First Problem Encountered

So on Thursday we met a former employee of Paul Smith to get a feel of how he runs his business and get a bit of an inside to who he is as a person. From the presentation that she gave us we learned that the strips that had become associated with Paul Smith has become outdated and a little bit chavy. So we made the de scion  to change the strips we had started using on the posters to make the colours more into block bright colours that we saw on some of his clothes and on his bags. Mary's insight to Paul Smith was great as she gave us some great feedback on the ideas for our work and she also gave us light of what Paul has gave to Nottingham and how he has always been a down to earth guy who cared for all of his staff. From it i found about how it is important to look into the future and what will be popular in two years as we are in an industry which is changing all the time

The Assignment First Week

So this week was the start of the second year of the assignment. The aim this year is a bit different instead of competing just against the other team there is all of Nottingham. The first thing i did on this project was research Paul Smith and get to know who he is as a person. The first thing i found he is a very down to earth person who is very proud of his roots. His clothes are very much respected world wide and he has used Nottingham as a spring step to worldwide fame. This week we will be storyboarding the ideas for the videos.

This year I am hopeful that I am on the winning team. We have got some brilliant ideas floating around and i feel that as a team we have come together well. With in a few days we have managed to come together well as a team and have managed to come up with three ideas. The first idea is based on Paul Smiths first passion cycling and we are going to be using go pros on the bike to film locations around Nottingham. Tomorrow we will be discussing locations we feel that would be right for the video. The aim of the video is to make the audience in gauge in the video they won't know what the video is about really until the end of the video where he cyclist will walk into the Paul Smith shop. Its relating to the BMW advert recently where the advert had nothing to do with the product. In the video we are going to be changing the clothes for each decade.

The second idea is related to the reason we are making the videos 40 years of his work. The people in our group are going to bring in four items each and we are going to use 40 items for 40 years. We are using the items like Paul Smith would use items to inspire his work. The past fifteen years he has got items from someone and he uses these to inspire to his work. We are hoping to have interview with members of his staff playing over the top of these items.

The third idea is to have micro interviews with members of the public and ask them to describe Paul Smith in one word. We are not just aiming at people who know his work its for people who are unaware of him so everyone in Nottingham gets the chance to know about his work.

Image of a few of the object that will be used

Team Roles

So we have discussed everyone's role in the team and wrote down what each person will be doing. This way it gives us a chance to get to know peoples strengths and then it will give me a chance to get to know the first years